Themes and Collections: Neutralize Them!!!

Themes and Collections: Neutralize Them!!!

October 14, 2008 by · Leave a Comment 

One of the terms we professional stagers use often is “neutralize.” It means to stage the home in a way which will appeal to the greatest number of buyers. One of the easiest ways to do this is to eliminate themed rooms and collections. Themed rooms are easy to recognize. A few of the more [...]

Selling a Lifestyle

Selling a Lifestyle

September 15, 2008 by · Leave a Comment 

When you put your home on the market, you are selling more than the physical structure.  Think of it as selling a lifestyle.  This is why preparing your home is so important.  As buyers walk through your home, they are trying to imagine themselves living there.  A savvy seller will help them along the way! [...]

Terms That Can SELL YOUR HOME!!!

Terms That Can SELL YOUR HOME!!!

July 15, 2008 by · 2 Comments 

I am asked quite often “What is the difference between decorating and staging?” I thought I would provide you with a quick explanation, and some definitions of other terms we use in staging. Decorating is furnishing and accessorizing a space, with the taste and lifestyle of the homeowners in mind. Staging is decorating, also, but in [...]